12/18 – Present
Conceptualize and design print and digital marketing materials for WEX, its subsidiaries and partners in the Fleet segment. Collaborate and strategize with copywriters, marketers, web developers and business partners and to develop effective communications for multiple audiences to inform customers about initiatives and services, promote the adoption of new technology, and drive clickthroughs and sales. Produce advertising and collateral for a wide range of brands in the fleet management space including WEX, Chevron, CITGO and Speedway and many others. Pilot new technologies to streamline workflow, improve productivity and increase integration between platforms – advise and make recommendations on adoption and best practices.
Sr. Designer/Art Director, Retail Digital | Marketing
12/14 – 08/18
Created promotional emails and website assets for CVS.com as well as social media posts, direct mail panels and in-store deliverables. Designed communications to inform customers about initiatives and services, promote the adoption of new technology, and drive clickthroughs and sales. Partnered with a team tasked with creating and implementing illustration standards and guidelines to be used throughout all CVS retail properties, including in-store signage, direct mail, web and email assets.
Art Director, EH Events
10/11 – 9/14
Sr. Graphic Designer, EH Events
05/08 – 09/11
Principal print and web designer for all marketing and sales materials supporting a variety of live and virtual conference/expo events. Created and maintained look and feel of all events. Designed direct mail pieces, websites, brochures, ads, logos, prospectuses, on-site signage and a variety of other materials for marketing and sales. Collaborated in the creation of show themes and marketing concepts as well as copy editing/writing. Oversaw in-house production staff and outside vendors to maintain branding and design consistency across print, web, and video production. Primary in-house resource for video content including videography, editing, and coordination with outside videographers, editors, etc. Collaborated on the development of an improved project management system using Teamwork. Created email design specs for outside agencies.
Art Director/Graphic Designer
05/02 – 05/08
Directed design projects from concept to completion. Lead designer for print, web, and presentation graphics. Managed projects and applied conceptual and research skills to enhance their value, impact, and profitability. Art directed and oversaw video and animation projects. Coordinated hardware and software implementation and upgrades for art department. Formulated design proposals and budgets. Ensured completion of projects on time and under budget. Maintained frequent business correspondence with clients. Worked with vendors to generate quotes and ensure high-quality production.
Additional Related Experience
Worcester Art Museum
Instructor, Computer Design Classes
Provided hands-on instruction to adult students. Developed and implemented course content and lesson plans. Taught students to apply software to print and web design. Worked with students to increase technical knowledge and design skills. Fostered creative exploration of digital media.
Commonwealth Financial Network
Graphic Designer, Communications Department
Designed collateral materials for conferences, including invitations, letterhead, signage and program books. Created holiday cards to be sent out to prospects and affiliated companies. Supplied original artwork to promote corporate initiatives. Laid out monthly company newsletters. Designed and updated brochures, banners, reference manuals, and forms for all departments. Revamped stationery program templates for representative field force.
Goody, Clancy & Associates
Graphic Designer, Planning and Architecture
Designed and laid out presentation boards, planning documents, proposals and PowerPoint presentations. Created maps, diagrams, charts and tables. Produced in-house, short-run documents and coordinated outsourced production of large quantities. Converted CADD files into graphics applications. Archived projects and cataloged photos.
Photoshop, Illustrator, InDesign, Adobe XD, Sketch, iMovie, Acrobat, Dreamweaver, PowerPoint, Word, Excel, HTML, CSS, Expression Engine CMS, Teamwork and IBM project management systems
Rochester Institute of Technology
B.A. with high honors Industrial Design
State University of New York at Albany
B.A. with honors English Literature & French Studies